
Something large, fast, refined and comfortable. This philosophy resonates deeply at Bentley and has, over time, created a legacy that embodies all of these characteristics: record-breaking feats, daring exploits and a host of exquisitely handcrafted and beautifully engineered cars. Now, more than 90 years later, the all-new flagship Bentley Mulsanne embodies W.O Bentley’s passion. It is a powerful and elegant driver’s car like nothing else on the roadBentley
We are the opposite of mass production
PERCHED ON THE CHESHIRE PLAIN, JUST SOUTH OF MANCHESTER, LIES THE TOWN OF CREWE, ENGLAND.
Perched on the Cheshire Plain, just south of Manchester, lies the town of Crewe, England. Population: 67,683 and home of Bentley Motors since 1946. Behind the red brick buildings of Pyms Lane lies an 80-acre site that uniquely combines traditional craftsmanship with the very latest manufacturing technology. All operations are literally under one roof. Here, more than 3,000 skilled individuals are busy at work crafting cars for some of the world’s most discerning individuals. Engineers, craftsmen and industrial designers work together in a unique and seamless way that is remarkable in today’s automotive industry.
In a mass-produced world, Bentley Motors represents the exact opposite: the last bastion of hand-built coachbuilding. Behind every stitch lies generations of knowledge and skill. Imagine that it takes more than two months to build a Bentley Mulsanne, of which more than 50 per cent involves handcraftsmanship. One of the secrets to this process is having an intimate knowledge of the materials’ properties and using them in the best possible way – something not always possible in mass production. So our cars are designed from the start with materials in mind – leather, wood, metal, composites and more.
The new Bentley Mulsanne is a brilliant celebration of this ongoing quest for quality and craftsmanship, with Crewe representing the centre of excellence. Here, some local families are now on to their third generation of service, with one in four people having been at Bentley for more than 20 years. Each of these individuals is not just passing down their knowledge of timeless skills, but a fierce sense of pride in their work. As a result, Bentley people are able to stay true to the soul of the brand, despite the complexity – from idea to final car. That is why “Made in Crewe” truly does stand for unparalleled quality and attention to detail – all in the quest to build the world’s most prestigious driver’s car.
We are the opposite of mass production
PERCHED ON THE CHESHIRE PLAIN, JUST SOUTH OF MANCHESTER, LIES THE TOWN OF CREWE, ENGLAND.
Perched on the Cheshire Plain, just south of Manchester, lies the town of Crewe, England. Population: 67,683 and home of Bentley Motors since 1946. Behind the red brick buildings of Pyms Lane lies an 80-acre site that uniquely combines traditional craftsmanship with the very latest manufacturing technology. All operations are literally under one roof. Here, more than 3,000 skilled individuals are busy at work crafting cars for some of the world’s most discerning individuals. Engineers, craftsmen and industrial designers work together in a unique and seamless way that is remarkable in today’s automotive industry.
In a mass-produced world, Bentley Motors represents the exact opposite: the last bastion of hand-built coachbuilding. Behind every stitch lies generations of knowledge and skill. Imagine that it takes more than two months to build a Bentley Mulsanne, of which more than 50 per cent involves handcraftsmanship. One of the secrets to this process is having an intimate knowledge of the materials’ properties and using them in the best possible way – something not always possible in mass production. So our cars are designed from the start with materials in mind – leather, wood, metal, composites and more.
The new Bentley Mulsanne is a brilliant celebration of this ongoing quest for quality and craftsmanship, with Crewe representing the centre of excellence. Here, some local families are now on to their third generation of service, with one in four people having been at Bentley for more than 20 years. Each of these individuals is not just passing down their knowledge of timeless skills, but a fierce sense of pride in their work. As a result, Bentley people are able to stay true to the soul of the brand, despite the complexity – from idea to final car. That is why “Made in Crewe” truly does stand for unparalleled quality and attention to detail – all in the quest to build the world’s most prestigious driver’s car.
No comments:
Post a Comment